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What Wordle can inspire us to do in marketing and PR
Wordle is a simple online word game that went rather viral, and still is. Just recently, even a Chinese radio station...
5-prong CELLS™ approach to successful Asia Pacific market entry
If you are still only hankering down your marketing and PR efforts in the Americas and Europe, you are missing...
6 tips on how to have more productive meetings
First off, I generally dislike meetings. Meetings mostly end up being unproductive. I get things done, fast. And the fastest...
3 Public Relations (PR) Recommendations in 2023
The global crises in healthcare and conflicts are not over, and the world is facing an unprecedented shift, and not...
4 tips for lead generation that don’t turn prospects off
I received this hilarious email today (among hundreds), touting some service I would never use, from a person I never...
4 Tips to succeed in cookieless marketing
The keyword is: FIRST, or first-party data. Do you own your data and platform? Share...
Reengineering a company – the 4 essentials
What happens when a business needs to change, drastically? What then, are the ways to deal with making such a...
5 tips for smart bootstrapping for entrepreneurship and survival
I have said this eons ago. If your business needs to bleed money like a waterfall and rely ONLY on...
Old brands – 7 Tips on keeping a brand going
I love old brands, just as I love old eateries in the streets of Taipei and Kyoto. To me, a...
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